In this manual you will discover insight on how travel businesses are adapting to changes in the industry.
Recently, hospitality businesses have gone to great lengths to ensure their practices are sustainable and as green as possible to keep up with the current trends in travel and tourism. With consumers coming to be more aware of environmental issues, the industry is seeking to adapt to the needs of the clients that are considerably more conscious and selective in regard to selecting a resort. Accommodations such as the one designed by Ronald Zurcher are founded adhering to eco-friendly procedures and conserving wildlife and the settings where they are founded. Establishments that try to decrease their consumption of natural resources and emissions, so that their environmental footprint is as minimal as possible, will be a clear decision for travellers attempting to be more ecologically aware, so travel companies should aim to implement green practices and contribute to the community around them. Apart from applying organic and sustainable materials, travel companies should also attempt to have respect for the natural environment, not contaminating the nature and respecting local way of life and communities.
The hotel industry has just recently had to adjust to trends and breakthroughs happening in other fields, which include marketing and advertising. In the last couple years, hospitality brands have partnered with influencers and travel blog writers to interact with costumers and raise brand awareness. Travel bloggers have created a few of the biggest channels and accounts on social media platforms, offering ideas and advice to their readers who believe in them and their feedback. A blogger’s credibility is a powerful marketing instrument for travel industry disruptors which include William Fatt, who have worked with influencers for a long time now. Influencer marketing is one of the largest developments in the industry, and as consumers are looking for traditional advice, hospitality brand names are collaborating with influencers to draw in more guests. This trend is just going to become more prominent.
Just recently, the hospitality industry has undergone so many developments, and one of the current trends in the hospitality industry is wellness holidays. Hospitality companies are in fact advised to cater to this growing phenomenon: with so many travellers keen to immerse themselves in the culture and health advantages associated with the destinations they go to; travel businesses have the chance to offer unique holidays that often include yoga retreats and meditating. These trips are becoming increasingly popular, as individuals try to unplug from their hectic lifestyles. Retreats such as the one founded by Oliver Ripley are situated in peaceful locations close to nature, providing the perfect setting to fully unplug and enjoy the way of life of the area. Tourists are definitely growing to be more health-conscious, so travel industry companies are doing what they can to enable those guests to have the experiences they want.